About

Who We Are

Bonify is located in a 320,000 square foot facility in Winnipeg, Manitoba.  It is from here, the Heart of Canada, that each and every Bonify team member works passionately to achieve our goal of producing quality-assured medical cannabis to help patients get the most out of life each and every day.

What We Provide

Our Focus – On Your Needs

Simply put … we genuinely care about providing medical cannabis products when and how they are needed.  Whether you are a patient or a Health Care Practitioner we provide service to, you are a valued member of the Bonify community.

For Patient Members

We are working hard to help you become our customer; with you 100% of the way, we are committed to working equally hard to ensure you stay one. 

For Health Care Practitioners

We are similarly committed to aiding practitioners in the medical community as you assess whether medical cannabis is a treatment option for your patients.  

For The Community

We are focused on giving back to the communities we serve.  Through the employment of many, practicing good corporate citizenship, active industry participation and supporting causes that matter to our customers and employees, we strive to make a difference.  Developing and maintaining long term meaningful relationships with all of our stakeholders is a key measure of our success

Meet the Team

A highly credible team with diverse backgrounds and varied experience sets has been assembled to drive the organization.  

Jeff Peitsch (MBA, LL.B., BSc)
Executive Chair of the Board 

Has demonstrated extensive business and community leadership throughout his 25-year career.  As Chief Operating Officer of CancerCare Manitoba (CCMB) from 2004 – 2013, he was responsible for initiating and leading numerous major programs, projects, and capital initiatives.  Jeff spearheaded the development of the Manitoba Cancer Plan and administration of CCMB’s $110 million annual operating budget. He also has extensive private sector experience in the biotech and pharmaceutical industry.  Jeff holds an MBA, Bachelor of Law (LL.B.), and a B.Sc.

Dalbir Bains (B.Comm, CFA)
President & Chief Executive Officer

Over the course of his career, Dalbir has provided strategic leadership across functional areas including Operations, Investor Relations, M&A, Finance & Accounting, Human Resources and Information Technology. His Senior executive experience spans a multitude of industries – retail, media & telecom, internet/digital and health care. Immediately prior to joining Bonify, Dalbir, in the roles of Founder, President, and CEO and Board Member, strategically drove the growth of Amenity Health Care to the point where it is now one of the tenth largest independent pharmacy groups in Canada. Dalbir holds a Bachelor of Commerce degree and a CFA designation.

Paul Cadieux (B.Comm, CPA, CA, CBV)
Chief Financial Officer

Prior to joining Bonify, Paul was the CFO of Manitoba Telecom Services and a key member of the team that engineered the sale to BCE for $3.9 billion. Earlier in his career, Paul worked at Empire Company and PWC’s M&A practice

Paul Yeoman (B.Comm, CMA, MBA)
Chief Marketing Officer

Paul was recently CEO of a hybrid investment and consulting business focusing on the cannabis market. He previously worked in multi-national manufacturing businesses responsible for all strategy and commercial aspects. He has a MBA from London Business School.

Mark Smolenski (MSc., BSc.)
Chief Operations Officer

Mark brings over 28 years of biopharmaceutical industry experience. Over his career, Mark has had full P&L accountability and held Senior Leadership positions in Operations and Product Development with Cangene Corporation, Abbott Laboratories, and Biomira, developing and manufacturing products indicated for the immunotherapy, oncology and pain management spaces. Mark’s extensive experience in pharmaceutical product pipeline development spans the entire development life-cycle, focusing on creation and management of complex programs for the execution of regulatory and commercial strategies for product launches.  Mark holds an MSc. in Microbiology and BSc. (Hons) in Biochemistry.

Pedro Jorge
Head of Quality Assurance and Regulatory Affairs

Is a senior level technical manager and leader with a proven track record in the development, global commercialization and control of healthcare products.  Throughout his entire career spanning more than two decades, Pedro has applied sound quality principles and practices.  Clinical trial research management and contract research testing are but two of Pedro’s particular areas of expertise.  Pedro is a member of the Parenteral Drug Association and holds a Bachelor of Science degree from the University of Manitoba and Biochemical Technology Diploma from Red River College.

Across the board – Human Resources, Customer Care, Security, Production, Sales, Marketing, Information Technology and Quality Assurance – all of our dedicated professional team members are here, working hard, for you.

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